Good Experiences Don't Fill Calendars.
Being Found Does.

Google's AI is now choosing which UK tour and activity operators get found and booked.
Let's make sure it chooses you.
Zero Risk • No Contracts

Free. 20 minutes. No obligation.

The Analogue Gap

Two thirds of UK tour and activity operators are still running on paper diaries, contact forms, and missed calls. Meanwhile Google's AI is now handling the entire discovery and booking process for local experiences: finding availability, comparing options, and handing customers a direct booking link.Operators who haven't closed the gap between how they run their business and how customers now expect to find and book them are being silently skipped. That's the Analogue Gap. And it's getting wider.Google's AI is the gatekeeper. If it can't find you, neither can your next (potential) customer.

Google just changed how customers Find and Book experiences.

At Google I/O 2026, Google confirmed that their AI now handles discovery and booking for local experiences directly within Search: finding options, comparing them, and presenting a direct booking link without the customer ever visiting a website.To appear in that flow, operators need a complete Google Business Profile, active review engagement, and a connected booking system with a live link. Most UK operators don't have all three in place. The window to get ahead before competitors catch up is open right now.

Your business, connected to every channel your customers are already using.

When a booking process is frustrating, guests don’t complain. They just leave.

Most operators lose guests to slow mobile checkouts or the "call/email to book" hurdle.I find the gaps where you’re losing revenue and ensure that when a guest finds you online, they actually complete a booking.

Show Up, Get Chosen

Your "front door" optimised so Google's AI knows exactly who you are and what you offer.

Made for the Thumb

Most tourists book on their phones. I make sure your booking journey is frictionless.

Sorted in Seconds

Secure payments and instant confirmation. You run the show, the tech handles the boring stuff.

One Source of Truth

I’ll sync your website with OTAs and Google so you never have to juggle calendars again.

A Data-Led View of the UK Tour & Activity Sector

I'm mapping the digital performance of every tour, activity and attraction operator across the UK, region by region, county by county.Every business is scored on visibility, bookability, and trust using Google's own ranking signals. The patterns are the same wherever the data lands.

1 in 2 operators aren't responding to a single customer reviewGiving Google's AI nothing to work with
47% are listed on booking platforms paying commission on every saleBut have no way to take direct bookings
37% have no real-time availabilityMeaning customers who find them can't book instantly and move on

Steve Milner Founder

I don’t just "set up" the software.
I helped build the booking engine.

For the past decade, I worked directly with business owners to bridge the gap between their daily struggles and the technology they use. I took those real-world insights and used them to help shape Nabooki into the modern booking system it is today.I founded Agnosco Digital to take that 'insider' knowledge even further.While the software provides the tools, I provide the engineering. I dive into the technical core of your business to plug the leaks, optimise your online presence, and ensure your system is actually built to win.

  • The Full Picture: I audit your entire online ecosystem, from your website to your Google profile and booking channels, to ensure your "Book Now" button is everywhere your guests are.

  • Direct Support: You get a direct line to me, not a ticketing system. When you have a question, you get an answer from the person who actually configured your systems.

  • Zero-Friction Entry: No website? No problem. I provide you with high-converting, mobile-first booking pages specifically designed for your social media and QR codes.

I've been auditing the digital performance of tour and activity operators across England. Not to write a report, but to understand exactly where the gaps are and how to close them. That research informs every client setup I do.When you work with me, you're not learning new software or managing another tool. I handle the entire technical side: setup, channel connections, Google Business Profile optimisation, and ongoing management. so you can focus on the experience you built your business to deliver.

See the research in action.

I'm auditing every region across England and publishing the findings for free. If you want to see exactly where operators in your region stand (and what the ones getting found are doing differently) watch the latest audit.

£99 a Month. Or Keep Paying the Commission.

If you're listed on Viator or GetYourGuide, you're already paying up to 25% commission on every booking they send you. That's not a reason to leave those platforms. They reach customers you would not otherwise find. But every booking that comes through them is revenue you're sharing.Google's AI is now sending customers directly to operators with a live booking link, bypassing OTAs entirely for that transaction. Operators with a direct booking system keep 100% of those bookings. Operators without one can't receive them at all.One direct booking a week at £100 covers this service four times over. Every booking after that stays in your business.£99 per month. All in.
Booking system subscription included. No contracts. No lock-in. Cancel any time.
The Plan: Full use of the booking system for your volume of bookings, with pricing that scales with your business. No hidden fees, no long-term contracts.The Build: Once you're ready, I handle the full setup, integrating your booking system into your website and connecting all channels including OTAs, Google, and resellers.Ongoing Support and Growth: You have a direct line to me for help and advice. As your business grows, I'm here to add new experiences or adjust what you already have.Half-yearly Analysis: An in-depth report on your performance every six months, plus 24/7 access to your own dashboard and reports.Annual Strategy Call: A dedicated call each year to review the system and plan ahead.Bespoke Projects: Services outside core booking management (data migration, third-party integrations, or additional consultations) are charged at a fixed hourly rate.

I handle the technology.
You provide the best guest experience.

From the moment a guest finds you online to the final confirmation, I ensure your calendar is managed and your seats are filled without the usual tech headaches.

Note: To ensure dedicated setup and support required for new accounts, I only take on 3 new partners per month.

Questions? Send me a message below or call 020 3336 7111.


Agnosco Digital is the authorised UK Strategic Partner and Solutions Provider for Nabooki.

Founded in Australia. Built for the UK. Based in the Netherlands.Privacy Policy | Cancellation & Refund Policy

Privacy Policy

Last Updated: 18 February 2026

1. IntroductionAgnosco Digital ("we," "us," "our") provides booking software modernisation and technical consultancy for tourism operators. We are committed to protecting the privacy and security of the personal data we process. This policy is designed to comply with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.2. Legal Entity and Governing LawAgnosco Digital is operated by Steven Milner, a sole trader based in the Netherlands.* Primary Jurisdiction: This policy and all service agreements are governed by the laws of England and Wales.
* Status: We act as a Data Controller for our direct business contacts and a Data Processor (or Sub-processor) when assisting our clients with their own customer booking data.
3. Data We Collect and WhyWe process personal data only when there is a lawful basis to do so:* Contractual Necessity: We collect names, email addresses, and business details to provide consultancy services, manage subscriptions, and fulfil bookings.
* Consent: We use Google Analytics 4 (GA4) via Google Tag Manager to monitor website performance. This is only activated if you provide explicit consent via our cookie banner.
* Legitimate Interests: We process basic contact information for professional communication and support.
* Legitimate Interests (Prospecting): We process publicly available business contact information (including names, email addresses, phone numbers, and social media handles) for the purpose of informing tour and activity operators about relevant developments in digital visibility and Google search changes. Recipients can opt out of further contact at any time by replying to any communication or emailing [email protected].
4. Our Core Technology Partners (Sub-processors)
To provide a seamless service, we utilise industry-leading third-party platforms. Your data may be processed by the following entities:Nabooki | Booking Engine & Scheduling | Sydney, Australia (AWS)
Zoho | Client Management & Subscriptions | EU (Typically Dublin/Amsterdam)
Stripe | Payment Processing | Global (PCI DSS Compliant)
Google | Website Analytics | Global
5. International Data TransfersWe ensure that all data transfers outside the UK/EEA are protected by appropriate safeguards:* Australia (Nabooki): Data is hosted in Sydney. Transfers are secured using Standard Contractual Clauses (SCCs) to ensure a level of protection equivalent to UK standards.
* Zoho & Stripe: These providers utilise SCCs and the Data Privacy Framework (DPF) to manage cross-border data flows between the UK, EU, and US.
6. Financial Data & Payment SecurityAgnosco Digital does not store or see your full credit card details.* Payment Handling: All subscription and booking payments are processed securely by Stripe.
* Compliance: Stripe is a certified PCI DSS Level 1 Service Provider, the most stringent level of security in the payments industry. Data is encrypted at rest and in transit using AES-256 and SSL/TLS.
* Zoho Integration: We use Zoho to manage your billing profile and subscription tier. Zoho does not store your raw payment credentials but communicates with Stripe via secure tokens.
7. Data Access and SupportAs your technical partner, Agnosco Digital maintains "Support Admin" access to client accounts (Nabooki/Zoho).* Strict Use Policy: Access is used exclusively for technical troubleshooting, system configuration, and operational support.
* Non-Harvesting: We do not harvest, sell, or utilise client customer data for marketing or any purposes outside the scope of our specific service agreement.
8. Data RetentionWe retain personal data only for as long as necessary to fulfil our service obligations or comply with legal requirements. Consultancy and billing data are typically retained for 7 years to comply with Dutch and UK tax audit requirements.9. Your RightsUnder the UK GDPR, you have the right to access, rectify, or erase your personal data. You may also object to or restrict certain processing activities. To exercise these rights, please contact us at [email protected].Individuals or businesses who request to be removed from our outreach communications will be logged on an internal 'Do Not Contact' list and will receive no further unsolicited messages.10. Tax Disclosure (Reverse Charge)For B2B services provided to UK businesses, VAT is handled via the Reverse Charge mechanism. No UK VAT is charged by Agnosco Digital; the recipient business is responsible for accounting for VAT on their own return.

Cancellation & Refund Policy

Last Updated: 18 February 2026

At Agnosco Digital, we believe in keeping things simple and flexible. Our goal is to support your business, not trap it in complex contracts.1. No Long-Term Contracts
All our services are provided on a month-to-month basis. There are no long-term commitments or "lock-in" periods. You are in control of your subscription at all times.
2. How to Cancel
You may cancel your subscription at any time. To cancel:
Log in to your billing portal (Zoho) and select "Cancel Subscription."Alternatively, email [email protected] at least 3 business days before your next renewal date to ensure the automated payment is stopped.Your service will remain active until the end of your current paid monthly period.3. Refund Policy
Because our services are digital and provide immediate access/support, we do not offer refunds. * Once a monthly payment is processed, it is non-refundable.
We do not provide pro-rated refunds for partial months of service.If you cancel mid-month, you will continue to have support and system access until the end of that billing cycle, at which point no further charges will be made.4. Failed Payments & Service Continuity
Your booking system is a vital part of your business. To ensure continuity:
If a renewal payment fails, we will attempt to contact you to resolve the issue.Important: If a payment remains overdue for more than 5 days, our software provider (Nabooki) reserves the right to automatically deactivate your booking widgets. This is to prevent the accumulation of unpaid fees.5. Account Ownership & Data
Even if you choose to stop using Agnosco Digital’s management services, you own your business data.
You retain the rights to your Nabooki account.If you wish to continue using the Nabooki platform independently or with another provider after cancelling our services, you may do so. We will assist in transitioning the "Admin" ownership back to you fully upon request.